Be consistent, be authentic, share a specific type of content (that lets people get to ‘know’ you) and position yourself in a way that shows your unique point of view. These are the four strategies I found in common among the YouTuber’s I researched for my academic article, YouTube: A Dirty Little Secret in 2018. The purpose of these strategies was to build a relationship with their audience. Once this is achieved, they can act as the go-between between brands and the audience members to sell things.
Be An Influencer
Be An Influencer
Be An Influencer
Be consistent, be authentic, share a specific type of content (that lets people get to ‘know’ you) and position yourself in a way that shows your unique point of view. These are the four strategies I found in common among the YouTuber’s I researched for my academic article, YouTube: A Dirty Little Secret in 2018. The purpose of these strategies was to build a relationship with their audience. Once this is achieved, they can act as the go-between between brands and the audience members to sell things.